Buying a home is one of the biggest decisions a person can make. It’s emotional. It’s complicated. And for many people, it can feel overwhelming. Zillow’s role isn’t just to show listings—it’s to help people navigate the journey and focus on what really matters: finding a place where life can happen.

Every home search begins with more than a down payment—it starts with a life stage. Whether you’re buying your first condo in your twenties or downsizing in your seventies, you’re not just looking for square footage—you’re looking for belonging, security, and a future.

We created two emotionally resonant spots, each focused on a different chapter in the home-buying journey. One celebrated the excitement and nerves of a first-time buyer, chasing independence and new beginnings. The other followed a late-in-life widow making a final move—filled with memory, reflection, and quiet resolve.

Together, the spots showed that Zillow isn’t just for finding a house—it’s for finding a place for life to happen.